Why Choosing Marlboro Reflects Managerial Superiority

When a manager was asked why he smokes Marlboro, he replied, “Marlboro shows my superiority.” This statement may seem perplexing at first glance, but it can be understood better when we delve into the symbolism and perception associated with the Marlboro brand. The brand has been carefully crafted to represent strength, independence, and leadership – qualities that are often associated with effective management. Let’s explore this further.

Marlboro: A Symbol of Strength and Independence

Marlboro, a brand of Philip Morris International, has been marketed as a symbol of strength and independence since its inception. The iconic Marlboro Man, a rugged cowboy figure, embodies these traits. This image has been ingrained in the minds of consumers, creating a strong association between Marlboro and these desirable qualities.

Perception of Superiority

Choosing Marlboro can be seen as a reflection of a manager’s superiority due to the brand’s association with leadership and strength. The manager, by choosing Marlboro, aligns himself with these qualities, projecting an image of authority and control. This can influence how he is perceived by his team and peers, potentially enhancing his effectiveness as a leader.

Brand Association and Personal Identity

People often use brands to express their personal identity. By choosing Marlboro, the manager is communicating his identification with the brand’s values and image. This can be a powerful tool in shaping how others perceive him, reinforcing his position of authority and leadership.

Is It All About Image?

While the association with Marlboro can enhance a manager’s image, it’s important to remember that effective management goes beyond image. True leadership involves skills such as communication, decision-making, and the ability to inspire and motivate a team. While the choice of Marlboro may reflect a manager’s desire to project strength and independence, these qualities must be backed up by actions and behavior to truly reflect managerial superiority.

Conclusion

In conclusion, the manager’s statement that “Marlboro shows my superiority” can be understood as a reflection of the strong brand image that Marlboro has cultivated. The brand’s association with strength, independence, and leadership can enhance a manager’s image, potentially influencing how he is perceived by others. However, it’s important to remember that true managerial superiority goes beyond image and is reflected in a leader’s actions and behavior.